Sephora will be replacing all cosmetic areas at Kohl’s with 2,500 square foot shops, starting with 200 locations in the fall of next year.
It will expand to at least 850 stores by 2023. The partnership with J.C. Penney is set to end in early 2023.
J.C. Penney said it’s developing its own cosmetics area to replace Sephora when that agreement ends in 2023.
J.C Penney came out of Bankruptcy last month, new owners, Brookfield Property Group and Simon Property Group purchased J.C Penney for $1.75 billion.
Sephora’s competitor, Ulta Beauty, recently partnered with Target to open Ulta makeup shops within hundreds of Target stores in 2021.
No locations have been announced for either store at this time.
